Processes + Technology + Artificial Intelligence
We transform how companies sell, operate and serve their customers.
We design digital experiences, automate processes and apply artificial intelligence to help growing companies create more opportunities and operate better.
Where to focus improvements
We look at each area of the business and highlight a concrete opportunity to improve.
Sell
Help more inquiries move toward a close.
Improvement focus: Quote · Follow-up
Operate
Coordinate orders, delivery and invoicing with less friction.
Improvement focus: Coordination
Serve
Resolve requests and strengthen customer relationships.
Improvement focus: Response
Operating map
Sell
- Inquiry
- Quote (Prioritized opportunity)
- Follow-up (Prioritized opportunity)
- Close
Operate
- Order
- Coordination (Prioritized opportunity)
- Delivery
- Invoicing
Serve
- Request
- Response (Prioritized opportunity)
- Resolution
- Retention
- Executive experience in international organizations
- Processes, technology and AI in one team
- Costa Rica and Latin America, in Spanish and English
Recent projects
Tecno Auto Motors · Turrúcares Properties · Tecno Auto CR · Summa Alternativa · Productos Frescos Valle Azul · Tacontento Catering
Start with your goal
What do you want to improve?
You don’t need to know which technology to use. Tell us the business decision you want to make and we’ll map the path.
Capabilities
Three capabilities. One goal: a company that works better.
01 · To grow
Digital Experiences
Websites, e-commerce and portals designed to create opportunities, make contact easy and support your sales team.
Outcomes we pursue
- A stronger digital presence
- A better customer experience
- More sales opportunities
- Simple, direct contact
Learn more: Digital ExperiencesHow we do it
Corporate websites · Conversion-oriented sites · E-commerce · Landing pages · Customer portals · Web applications
02 · To scale
AI & Automation
AI agents, WhatsApp automation and integrations to respond faster and free your team from repetitive work.
Outcomes we pursue
- Respond faster
- Qualify leads
- Reduce repetitive work
- Connect disconnected workflows
Learn more: AI & AutomationHow we do it
AI agents · Customer service assistants · WhatsApp automation · Sales automation · Integrations · Knowledge assistants
03 · To operate better
Transformation & Improvement
Assessment, processes and data to find where to act first and implement improvements without stopping operations.
Outcomes we pursue
- Clarity on where to act
- Less rework and waste
- Data-informed decisions
- Improvements that last
Learn more: Transformation & ImprovementHow we do it
Business assessment · Process analysis and optimization · Value Stream Mapping · Data analysis · Change management · Technology enablement
Projects
Real work, built for real companies.
Every project starts with a concrete business problem. These are some of the ones we have built.

Tecno Auto Motors
- Digital platform
- Automotive marketplace
- Lead generation

Turrúcares Properties
- Digital experience
- Real estate
- Investor presentation

Tecno Auto CR
Digital experience · Automotive services · Conversion
View case
Summa Alternativa
Digital experience · B2B · Quote generation
View case
Productos Frescos Valle Azul
Digital experience · Food · Commercial lead capture
View case
Tacontento Catering
Digital experience · Catering · Event quote tool
View case
We connect the pieces
We understand technology. But we also understand business.
Business problems rarely belong to a single discipline. We connect business, processes, technology and artificial intelligence to build solutions that can actually be implemented.
Approach
We don’t start with technology. We start with the problem.
- 01
Understand
The business, customers, processes and available data.
- Business problem
- Customer and experience
- Current process
- Available data
- 02
Prioritize
We identify the opportunities with the highest potential impact.
- Root-cause analysis
- Impact versus effort
- Focused scope
- 03
Build
We design and implement the right solution.
- Solution design
- Development and integration
- Go-live
- 04
Improve
We measure, learn and evolve.
- Indicators
- Learning
- Continuous iteration
What matters most, first
In most companies, a small number of problems account for much of the impact. We start there, with focused scope and iterative delivery, while your operations keep running.
Impact
Technology applied where it creates value
We don’t start with technology. We start with the problem the business needs to solve.
Sales & Acquisition
Opportunity generation, sales follow-up and conversion.
Customer Experience
Faster, more consistent support through digital channels and AI.
Process Automation
Fewer manual tasks, integrated systems and more efficient operations.
Digital Products & Channels
Applications, portals and digital experiences oriented around the business.
Data & AI
Solutions that turn business information and knowledge into action.
A different challenge?
Let’s talk ↗
Credibility
Technical capability backed by real transformation experience.
Begurus combines solution development, AI and process improvement with more than two decades of executive leadership in technology and operations.
Technical capability
AI & Automation
Generative AI · LLMs · RAG · Agents · Intelligent automation
Solution development
React · Next.js · Node.js · APIs · PostgreSQL
Cloud & DevOps
Azure · Docker · CI/CD · Modern architectures
Process transformation
Lean Six Sigma · Agile · Value Stream Mapping · Continuous improvement
Education & certifications
- MBA
- PMP
- Lean Six Sigma Black Belt
- ITIL 4 Managing Professional
- Scrum@Scale
- DASA DevOps Leader
Executive Education at Cornell, University of Virginia and George Washington.
25+ years combining technology, operations and business transformation.
Explore the background and capabilities of Olivier Jara PhillipsInsights
Practical ideas for better decisions.
- Automation
How to decide which process to automate first
Not everything that can be automated should be automated first. A practical guide to finding where automation can create the most impact.
5 min readRead - Applied AI
WhatsApp as a sales channel: when to automate and when not to
Automating WhatsApp can improve speed and capacity, but not every conversation should be left to a machine.
6 min readRead - Digital experience
Why your website shouldn’t be the final project
Launching a new website shouldn’t mark the end of the project. It can be the start of a far more useful commercial system.
5 min readRead
Let’s talk
Tell us what you want to improve
Write to us with the problem, not the solution. We’ll reply with a concrete conversation about where we see opportunity.
Digital projects from approximately US$1,000. Broader initiatives are scoped around the problem to solve.